"To provide funds to help sick and disadvantaged children achieve their full potential"
- To raise money to fund equipment that will help sick and disadvantaged children throughout Queensland;
- To enable The Courier-Mail to give back to the community which supports it
- To recognise and support the needs of large and small charitable organisations throughout Queensland in city, regional and remote areas
- To harness the energy and good will of The Courier-Mail staff by encouraging them to help in fundraising and act as volunteers to build on their sense of community.